The use of the lights & shadows during the show, produces a sense of mystery and elegance. The spotlight in the center creates a predominant focus in which the audience can concentrate, thus creating a fixed spotlight for the clothing collection. The choreography of the show and the collection, embodies and reminds us of a ballet. From pleated printed skirts to ballerina shoes, the contrast of the collection is a collision of distinct designs and aesthetics.
"Erdem’s fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters"